Markant Handelsforum 2026
BF-ESSE as Exhibitor

In 2026, BF-ESSE participated in the 129. Markant Handelsforum not as a startup — but as an exhibitor.

After our first appearance in the Startup Arena in 2025, this year marked a clear transition:
we presented our own branded products — Stop Stress and Stop Stress Night — directly to the market.

What was done

Held meetings with retail buyers and category representatives

Established connections with international brands and exhibitors

Explored potential collaborations within the supplement and FMCG space

Engaged in discussions with industry organizations and partners

BF-Esse team on BF-ESSE Stend at Markant Handelsforum 2026

BF-EssE stend in MARKANT Handelsforum 2026

The event itself remains a closed-format platform, gathering leading German and international retail players.

Positioning Shift

For BF-ESSE, this participation reflects a structural shift:

From contract manufacturer in the background
To brand owner present at retail level

This dual positioning — CMO + brand — creates new opportunities for cooperation across both directions.

Industry Insight

Events like Markant Handelsforum are less about immediate transactions and more about:

Visibility within closed retail ecosystems

Our managers are always ready to answer your questions. You can call us during the weekends and at night. You can also visit our office for a personal consultation.

Our company works according to the principle of individual approach to every client. This method allows us to achieve success in problems of all levels.

For manufacturers and brands alike, this is a strategic layer of market access, rather than a direct sales channel.

Outlook

In parallel to retail-facing activity, BF-ESSE continues to expand its role as a European contract manufacturer, engaging with brands looking for: