BF-ESSE Makes History: First Latvian Brand Showcased at Markant Handelsforum
Startup Arena
Startup Arena
BF-ESSE, an innovative Latvian wellness company, has officially entered the spotlight on the European retail stage by participating in the prestigious Markant Handelsforum 2025 — and made history in the process.
BF-ESSE is now the first Latvian company ever invited to exhibit at the Markant Handelsforum’s Start-up Arena, joining a curated selection of high-potential FMCG innovators from across Europe.
BF-ESSE is now the first Latvian company ever invited to exhibit at the Markant Handelsforum’s Start-up Arena, joining a curated selection of high-potential FMCG innovators from across Europe.
MARKANT Handelsforum 2025
Baltic Breakthrough
Held annually, the Markant Handelsforum is one of the most influential networking and innovation events in the European retail and FMCG sector. With top buyers, retailers, and suppliers in attendance, gaining a place in the Start-up Arena is a significant achievement for any emerging brand.
“This was more than just a trade show for us — it was a validation of our vision and the beginning of BF-ESSE’s strategic expansion across the DACH region,” said Charman of Boar, Mr.Juris Rubens , BF-ESSE.
Showcasing Innovation in WellnessAt the forum, BF-ESSE presented its innovative supplement line focused on natural stress management, including the updated Stop Stress and Stop Stress Night Sweet Dreams — a formulation developed in line with Amazon’s and EU regulatory standards for melatonin content.
Their booth drew attention for:
Their booth drew attention for:
- Scientifically-backed ingredient sourcing
- Clean label formulations
- Functional design tailored for the modern health-conscious consumer
Opening Doors in DACH RetailWith over 1,100 retail and industry participants attending Markant Handelsforum, BF-ESSE's presence at the Start-up Arena has opened doors for:
- New distribution partnerships in Germany, Austria, and Switzerland
- Retail pilot projects with key chains interested in natural wellness
- Enhanced brand visibility among key European buyers and trend scouts
What’s Next for BF-ESSE? Following the success at Markant,
BF-ESSE is now accelerating:
BF-ESSE is now accelerating:
- Retail partnerships in Europe
- Amazon EU product optimization and relisting
- New product launches focused on mental wellness, cognitive health, and plant-based supplements
BF-ESSE Stend at Markant Handelsforum 2025