Brittle, peeling, or slow-growing nails are a common beauty concern for consumers, and the supplements market for nail health is growing rapidly within the beauty-from-within category.
Keratin, collagen, and key minerals form the backbone of effective nail strength formulas, each addressing a different structural and functional aspect of nail health.
For brands in the EU market, the winning combination is science-backed formulation, stability-focused manufacturing, and compliant marketing.