1. Perfect physiological timing
Late nights, rich food, travel or champagne toasts create the same trifecta:
A well-designed sachet addresses all three at once instead of forcing the user to take three separate products.
2. Unbeatable convenience
One rip, one glass of water, one moment of calm. It can be carried in a clutch bag, kept in a suit pocket, or left in the minibar of a design hotel.
3. Sensory pleasure as a non-negotiable
Premium consumers reject anything that feels medicinal. Winning 2025 flavor directions in the luxury segment: