Key Takeaways from the Show Floor
Fi Europe once again proved that modern food supplements are built on sophisticated ingredient systems rather than single raw materials.
Proteins & functional alternativesWe examined numerous high-purity WPI/WPC variants and saw a clear trend toward fibre-enhanced protein substitutes that deliver better mouthfeel and reduced bitterness at competitive cost.
Flavours, cocoa, vanilla & spicesCocoa appeared in every imaginable technical form – natural, alkalized, single-origin, and fat-reduced. Premium Madagascar vanilla and complex spice blends reminded us how much sensory work now happens at the ingredient level, long before the final product is filled.
Flavour-masking & sensory solutionsThe latest generation of masking agents showed impressive results against protein off-notes, mineral aftertaste, and salt perception – critical for clean-taste, high-dose supplements.
Excipients – the invisible heroesWe spent considerable time on functional excipients that directly influence product performance:
- Rapid and controlled disintegrants
- Advanced sweeteners and salt-masking compounds
- Highly efficient emulsifiers for stable, lump-free instant drinks
- Taste-rounding agents and authentic “milky” profile enhancers
- Multifunctional fibres that improve both taste and nutritional profile
- As a closed B2B event, Fi Europe also offers a unique opportunity to see what competitors and leading brands are actually doing behind the marketing curtain. This benchmarking is invaluable when deciding which concepts are technically feasible and commercially realistic within a strict EU regulatory framework.